Our Work - projects that do the talking
A selection of brands, products, and stories shaped by Athena's strategy, design, and engineering teams.
BreezeWay
BreezeWay
Launched BreezeWay as a fashion-first brand with immediate market momentum, achieving strong early traction within the launch phase.
Building the brand from the ground up, we defined the identity, visual language, and digital ecosystem. The launch campaign helped build rapid awareness, strong engagement, and sales, positioning BreezeWay as a trendy label in a highly competitive category.
SOLD OUT
SOLD OUT
Youth engagement and brand recall through bold, playful disruption.
A fun social media campaign using humorous visuals like fries as moustache and headlined “Why Grow Up When You Have Fries,” the campaign delivered high engagement and organic growth. Significantly increased youth-facing brand interactions and positioned SOLD OUT as a culturally relevant, fun fast food brand.
Lucent
Lucent
Strengthened brand recall through a refined outdoor presence.
Visually arresting campaign using close-up portraits to highlight craftsmanship, emotion, and attention to detail. Deployed across premium outdoor locations, to elevate brand perception and deliver visual impact in high-footfall urban zones.
Saudi Oger (KSA)
Saudi Oger (KSA)
Creative, high-impact outdoor campaign seen across major development corridors in Saudi Arabia.
Using basic engineering tools like pencils, compasses, and drafting elements as powerful visual metaphors, the campaign communicated precision, planning, and nation-scale presence. Executed across multiple high-visibility sites, the work reinforced Saudi Oger’s authority in large-scale infrastructural development.
Neptune
Neptune
Positioned Neptune as a high-adrenaline brand built for action and performance.
Using bold, energetic visuals across outdoor and print, the campaign delivered strong brand recall and reinforced Neptune’s identity among consumers seeking intensity and speed.
Pril
Pril
Delivered a nationally resonant public-interest campaign with strong emotional impact.
The water conservation print campaign using minimalist visuals, most notably a child’s tear depicted as a precious drop of water, projected urgency and emotion. The campaign, published in leading newspapers, reached millions of readers and positioned Pril as a socially responsible brand.
Power Horse
Power Horse
Bold, high-visibility press and outdoor campaign across major urban locations.
Used dynamic visuals and performance-driven messaging to reinforce Power Horse as an energy brand for active, ambitious consumers. The campaign achieved strong outdoor dominance and sustained sales momentum in a crowded category.
Al Watania Poultry
Al Watania Poultry
Launched Al Watania Poultry across multiple GCC markets with instant recognition as Gulf-born poultry brand.
The visual of a chick emerging from an egg shaped like the GCC map created strong geographic relevance and memorability. Rolled out across the regional media for maximum visibility and immediate success.
Lamar
Lamar
Created strong pre-launch anticipation for Lamar’s premium beachfront development in Jeddah.
The campaign highlighted the exclusivity of coastal living through aspirational visuals and refined storytelling. Deployed across high-impact media, the launch positioned Lamar as a standout beach address and supported strong initial market interest.
Abbott
Abbott
Celebrated 50 years of trust and care across the GCC with a high-recall anniversary campaign.
Playful visuals of elderly men blowing bubbles, paired with the line “We haven’t grown up since 50 years,” created nostalgia with emotional warmth. The campaign strengthened brand affinity and achieved widespread appreciation across the media.
Al Khaleej Training Institute
Al Khaleej Training Institute
Positioned English language learning as a gateway to career advancement.
The press-led campaign used insight-driven headlines and aspirational visuals to reframe language skills as a tool for upward mobility. The work generated strong engagement among students and professionals and reinforced the institute’s repute in a highly competitive market.
TCS
TCS
Developed comprehensive digital and offline campaigns for TCS, highlighting speed of delivery, reliability, and reach. The agency’s strategies boosted brand recall, drove customer acquisition, and positioned TCS as the most trusted courier service.
Nippon Paint Holdings
Nippon Paint Holdings
Executed a comprehensive brand and digital strategy for Nippon Paint, highlighting variety, durability, and dynamism. The campaign enhanced market visibility, customer trust, and boosted sales across the residential and commercial segments.
Honda
Honda
Spearheaded the launch of Honda City, crafting a premium brand positioning that resonated with executives and young corporate leaders. Over the years, the agency’s integrated ad campaigns cemented Honda City as the preferred choice in its segment, driving sustained market leadership.
Bandar Raya Golf Resort (BRDB)
Bandar Raya Golf Resort (BRDB)
Partnered from concept to launch, shaping the brand narrative and marketing strategy for this premium golf-centric residential and commercial development. Positioned the exclusive BRDB community as an aspirational lifestyle destination, driving unprecedented market response and 100% inventory sales within the first month of launch.
Samsung
Samsung
Crafted a cutting-edge digital and advertising strategy for Samsung’s home appliances, emphasizing innovation, quality, and modern lifestyle solutions. The campaign strengthened brand positioning, and increased sales across multiple product categories.
Bandar Raya Golf Resort (BRDB)
Bandar Raya Golf Resort (BRDB)
Partnered from concept to launch, shaping the brand narrative and marketing strategy for this premium golf-centric residential and commercial development. Positioned the exclusive BRDB community as an aspirational lifestyle destination, driving unprecedented market response and 100% inventory sales within the first month of launch.
Omega
Omega
As the official agency for Omega Watches, Midas launched its exclusive lines of watches and jewellery. Through celebrity endorsement, premium visual storytelling, and a localized luxury positioning strategy, we introduced the collection to a new high-end audience.
Generated strong engagement to successfully established the jewellery and watch lines as leading luxury offerings in the market.
Omega
Omega
As the official agency for Omega Watches, Midas launched its exclusive lines of watches and jewellery. Through celebrity endorsement, premium visual storytelling, and a localized luxury positioning strategy, we introduced the collection to a new high-end audience.
Generated strong engagement to successfully established the jewellery and watch lines as leading luxury offerings in the market.
Omega
Omega
As the official agency for Omega Watches, Midas launched its exclusive lines of watches and jewellery. Through celebrity endorsement, premium visual storytelling, and a localized luxury positioning strategy, we introduced the collection to a new high-end audience.
Generated strong engagement to successfully established the jewellery and watch lines as leading luxury offerings in the market.
PrettyFIT by ChenOne
PrettyFIT by ChenOne
Crafted a high-fashion digital and visual ecosystem, transforming Pretty Fit into a contemporary luxury footwear label with a powerful market presence, refined brand aesthetics, and strong consumer pull across digital platforms.
KFC
KFC
Delivered high-impact advertising for KFC over many years, including the Mighty Zinger launch campaign. By combining bold visuals, performance-led digital execution, and rapid scale across platforms, the agency drove mass awareness, strong engagement, and sales momentum across KFC’s meal offerings.
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